A design journey that elevated UX-UI of HP.com to new heights.

I spearheaded the HP.com business vertical at HP Studio for nearly 2 years, leading a dedicated team of 8 people on a transformative journey. Our mission was simple yet ambitious: to elevate the quality of page designs, drive business growth for HP, and build a strong, collaborative relationship with our stakeholders.

Client
HP
Duration

Oct’22 – July’24

Role

UX-UI
Product Design
Responsive Web Design

My Contributions
  • User Experience (UX)
  • User Interface (UI)
  • AI Solutions (Uizard)
  • FIGMA Trainings
  • Wireframing
  • Prototyping
  • Animation
  • Business Growth
  • Stakeholder Management

Challenges

Challenge 01

Elevate Design Standards

HP.com faced a multitude of challenges. The website suffered from inconsistent design, a suboptimal user experience, and a lack of alignment with HP’s overall brand identity. These issues hindered user engagement and impacted business growth.

Challenge 02

Forge Strong Partnerships

Stakeholders were initially hesitant to engage with our team, often limiting our involvement to smaller projects or minor modifications. As a team member, my primary goal was to elevate our team’s profile and demonstrate our capabilities to global stakeholders, securing a more significant role in future initiatives.

The Game Plan

VIS ID & UX/UI Harmony

We meticulously adhered to HP’s Visual Identity Standards (VIS ID) while implementing best practices in UX/UI design. This ensured brand consistency and a seamless user experience across a vast number of newly created pages for HP.com.

01

Prototyping for Success

Figma and Adobe XD were instrumental in our design process. We utilized these tools to craft high-fidelity prototypes, enabling seamless design iterations and user testing before final implementation.

02

Adobe Experience Manager (AEM) Expertise

My in-depth understanding of Adobe Experience Manager (AEM) facilitated efficient content creation and management. This streamlined the process, allowing us to deliver high-quality pages at an impressive pace.

03

Fostering Collaboration

Build strong partnerships with stakeholders, ensuring open communication and alignment throughout the project. Collaborate closely with stakeholders to understand their goals and deliver data based UX-UI solutions that exceed expectations.

04

What They’re Saying

“Genuinely appreciate the fantastic work you did on transforming the HP.com business! I commend your design sense, clarity of thought, and cognizance of the medium used.

Keep pushing the envelope and creating disruptive adaptive content! Way to go ….”

DeeptiCOO - HP Studio

“It takes effort and commitment and you have shown us that you are willing to put in what it takes to get great results with infinite possibilities.”

KimHead - HP.com

“This team has excelled at every problem they have faced and conquered the business of worldwide market along with making inroads with 5 more markets.”

Ayush GuptaBusiness Head - HP Studio

How we did it

01

Empathize and Define

I lead my team in understanding user needs through research and translating those insights into actionable problem statements and user personas. This ensures our designs are grounded in real human needs.

02

Ideate and Prototype

I foster a creative environment where we brainstorm innovative solutions and rapidly iterate on design concepts through low-fidelity and interactive prototypes. This accelerates our design process and increases the likelihood of successful outcomes.

03

Test and Refine

I oversee usability testing to gather user feedback and guide the team in making data-driven design improvements. This iterative approach results in designs that truly meet user needs and exceed expectations.

The Results

3

Revenue growth each quarter in 2023-24

5

Projects delivered as compared to previous year

5

New markets captured

The transformation of HP.com is a testament to the power of design when aligned with business objectives. Through meticulous attention to detail, a user-centric approach, and a commitment to building strong stakeholder relationships, we transformed HP.com into a digital powerhouse.

Enhanced User Experience

We achieved a measurable increase in key user experience metrics, such as click-through rates and time spent on site.

01

Boosted Business Performance

Our design-driven approach contributed to increased conversions and revenue generation for HP.com.

02

Strengthened Brand Identity

The website became a powerful representation of HP’s brand, creating a cohesive and memorable user experience.

03

Expanded Market Reach

The success of our work led to opportunities in new markets, demonstrating the scalability of our design approach.

04

The Output

Here are few pages done for HP.com in different categories and businesses.

OMEN Transcend 14 gaming laptop

Sustainable printing with HP Indigo Industrial Press

Workstation page for Z by HP