To streamline the creation of visually appealing and informative Product Display Pages (PDPs) for HP’s vast product portfolio, I lead the implementation of Storyteq, a powerful creative automation tool. By leveraging Storyteq’s capabilities, we were able to significantly accelerate the PDP production process and ensure consistency across the entire range.
Implementation of Creative Automation for HP
Client
HP
Duration
Oct’23 – July’24
Role
Creative Automation
for HP
My Contributions
- Advocate for Storyteq
- Design Approvals
- Template Creation
- Asset Creation
- Animation
- Proof of Concepts
- Team Trainings
- Stakeholder Trainings
Goal 01
Creation at Scale!
HP faced a significant challenge in efficiently creating a vast number of Product Detail Page (PDP) assets to support their extensive product portfolio. The manual processes were time-consuming and resource-intensive, hindering their ability to deliver a seamless customer experience.
Goal 02
Advocate for Storyteq
Train the creative teams and leverage Storyteq, a cutting-edge online tool in brining efficiency to our creative departments wherever possible. We reimagined the entire workflow and achieve unprecedented efficiency in both print and digital creations.
What we delivered
5000
Product Display Pages (PDPs) Delivered
250
Assets Delivered
45
Reduction in man hours
Storyteq’s implementation to automate PDP creation, resulted in a 45% reduction in manual effort.
Scalability
Storyteq enabled us to efficiently create a massive number of PDP assets, catering to the diverse needs of HP’s extensive product lineup.
Consistency
By automating the design process, we maintained a consistent visual language and branding across all PDPs, enhancing the overall customer experience.
Efficiency
Storyteq’s intuitive interface and automation features allowed our design team to work more efficiently, reducing turnaround times and increasing productivity.
Customization
The tool’s flexibility enabled us to create tailored PDPs for specific product categories or target audiences, ensuring a personalized shopping experience.
Multilingual Support
Storyteq’s support for multiple languages facilitated the creation of PDPs in various languages, expanding HP’s global reach.
How we did it
01
Asset Planning & Management
In collaboration with the product team, we developed a comprehensive asset strategy by mapping the portfolio for creation at scale. We established a centralized repository within Storyteq to store all product information, branding guidelines, and asset templates. This ensured easy access and consistency across the team.
02
Dynamic Template Creation
We then designed unique templates for different product categories and created a library of flexible, customizable templates within Storyteq that aligned with HP’s brand guidelines. These templates served as a foundation for asset creation, ensuring consistency and efficiency. designed
03
Automated Asset Generation
Storyteq’s powerful automation features allowed us to create a wide range of PDP assets, including static banners, videos, and HTML animations, with minimal manual intervention. The tool leveraged data from a .csv file to dynamically populate templates, ensuring consistency and accuracy.
04
Team Empowerment
I trained the cross functional team members on how to effectively utilize Storyteq, empowering them to create high-quality assets independently. Also, conducted session to find new ways to integrate Storyteq into our existing workflow.
Creation at scale!
Master templates created for HP Accessories which were then made dynamic and used for creating assets for the entire portfolio.
